Point of Departure?

So you decide to start blogging. How do you get it going? Do you need a point of departure or can you just dive in and start commenting?

There doesn't seem to be a rule of thumb. Bloggers go both ways. Some dig right in like Kevin Dugan and his excellent BLOG Strategic Public Relations, picking something relevant, easy to point to, and visual like Flickr. Others offer up lengthy mission statements, "About This Blog" sections or personal profiles.

Jeff Worio, a freelancer writing for Microsoft offers up a solid, if a little vanilla (it is for Microsoft after all), "how to" blogging guide for small business owners. He says you should just get started albeit with an aim for a fresh, unique take. One that provides a perspective that is heartfelt, compelling, and has the potential to help you market yourself and your business.

Me? I guess I copped-out by asking the question.